There are many ways to monetize your Text Line with Text Groove. From Text Line sponsorships, Message Signatures, Automatic Replies, to sponsored Keyword Contests. With just a little bit of work you can have Text Groove essentially paying for itself!
Text Line Sponsorships:
Rebrand your station's text line with a sponsor's name to create an advertising opportunity. These mentions can be integrated seamlessly on-air (live liners, produced promos), in person, and across digital platforms.
For example:
- Station Signature: "(Your Station Here) Text Line powered by (Local Business Here)"
- Instructions - See account signature KB Article here.
- Automatic Reply: "Thanks for texting (Your Station Here) Text Line powered by (Local Business Here). What's your name and where are you texting from?"
- Instructions - See Automatic reply KB Article here.
- Mentions in Keyword/Polling Autoreplies: "You're in the draw to win 2 tickets to The Garfield Movie. Tune in at noon for the giveaway! - (Your Station Here) Text Line powered by (Local Business Here)"
Sponsored Keywords:
Sponsored keywords are a dynamic way for businesses to engage with your audience, staying above board with the FCC/TCPA. When a listener texts a specific keyword to the station, they receive automated replies with offers, information, or interactive content tied to the sponsor. This creates a two-way engagement channel between the sponsor and the listener.
For example:
- “Text BURGER for free fries at (Local Business Here)”
- “Book your next appointment today - text CHIRO to 123-456-7899 to schedule your appointment at (Local Business Here)”
- “Test drive the all new 2024 Prius at (Local Business Here). Text DRIVE to 855-406-4064”
Exclusive Text Clubs:
Creating a Text Club provides a platform for direct engagement with listeners who are considered "warm leads". These clubs can offer special deals, news, or content sponsored by clients and can be tailored for specific interests or demographics.
For example:
- (Your Station Here) Text Club - A generic text club sponsored by (Local Business Here)
- Event Club sponsored by (Local Business Here) - Send out a weekly link to an events calendar
- Mom Squad Text Club - Ideal for clients targeting moms.
- (Your Station Here) Deals Text Club - For clients to send out deals/promotions.
- Foodie club, Traffic, News, Weather Updates, the list goes on!
If you'd like to set up a Text Club on your account, just reach out to
support@textgroove.com and let us know! We just need some information from you to begin the process.