Text Groove's pre-approved radio template is listed below for your reference. All variables will be populated with the information you provide on your 10DLC form submission. If you require any changes for your station in particular, use the box provided on the form to describe them.
Campaign Description:
This campaign is for {{STATION_CALL_LETTERS}} Radio. Interactive texting, keyword and autoreply polling and contest entry for on-air giveaways. Outbound messages are autoreplies to inbound messages or manually sent by radio hosts in reply and are 1:1. Additionally, listeners may opt-in to receive marketing messages from the station by sending in a specific keyword. Marketing messages will always contain STOP language as well as language regarding Msg&Data rates if links are included.
Message Flow & Opt-In:
For opt-in, keyword/text opt-in the line is used as part of a live radio broadcast for communication with the host and for keyword / autoreply and polling traffic, as well as collecting contest entries for on-air radio station contesting. All traffic with this use case is 1:1 with implied consent - messages aren't sent out before messages are sent in. End users may also subscribe to marketing messages via keyword. Double opt-in is collected before consent is confirmed. Consent is re-obtained every 12 months. The platform supports all standard STOP opt-out requests and the HELP / INFO keywords. Keywords and instructions are disclosed during the radio show.
Example 1:1 CTA: Text your requests to {{STATION_NAME}}! {{STATION_NUMBER}}. Message & data rates may apply. Example MO: Hey, can I request Bon Jovi - Living on a Prayer? Example MT: Absolutely - coming right up! JJ in the Morning
Example Contest Message Verbiage: Win tickets now! Text TICKETS to {{STATION_NUMBER}}. You'll get a text confirming entry. Message & data rates apply, view contest rules at {{STATION_WEBSITE}}. Example MO: TICKETS Example MT: Thanks for your entry - you are in to win the tickets. We'll contact the winner after 2pm. Txt STOP to opt-out.
Example Marketing CTA: Get updates from {{STATION_NAME}} - Text JOIN to {{STATION_WEBSITE}}. Message & data rates may apply. STOP to opt-out. Terms at {{STATION_WEBSITE}}. Example MO: JOIN Example MT: Reply YES to receive texts from {{STATION_NAME}} or NO to cancel. Msg&data rates apply. Msg freq varies. Reply HELP for help, STOP to opt-out. MO: YES MT: You have been successfully subscribed. Terms: {{STATION_WEBSITE}}. Msg&data rates apply. Reply HELP for help, STOP to opt-out.
Sample Messages:
- Thanks for texting in to {{STATION_NAME}}! Tell us your name and where you are from so we can read your text on air. We'll get back to you ASAP. Txt STOP to opt out.
- {{STATION_NAME}}: You are entered to win - listen at noon to find out if you've won! Text STOP to opt-out.
- Thanks for your request. - John at {{STATION_NAME}}. STOP to opt-out.
Mandatory Keywords:
- HELP/ INFO: {{STATION_NAME}}: For more information on this service please visit {{STATION_WEBSITE}}. Msg&Data rates may apply. Reply STOP to opt-out.
- STOP / END / QUIT: You have successfully opted out of messaging. No further messages will be sent. Send a message at any time to reconnect with us. Reply HELP for info.
Campaign Attributes:
- Embedded Link: YES (txgv.cc/l/xxxxxx)
- Embedded Phone Number: YES
- Age-Gated Content: NO
- Direct Lending / Loans: NO
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