Text Clubs

Text Clubs

Overview:

Text Clubs allows you to create an outbound-primary texting campaign. Listeners/end users can subscribe to your campaign by texting a specific keyword to your number. This approach ensures compliance with the FCC's Telephone Consumer Protection Act (TCPA), safeguarding against unsolicited messages and potential hefty penalties.

How Text Clubs Work:

Once an Opt in Keyword has been set, the end user must text that word to your number. Our system will automatically confirm consent with the listener, and once consent is confirmed, you can send mass messages to them (and everyone else in the Text Club) within the terms of the campaign.
Our system will automatically maintain and reconfirm the consent of the listener as required every 18 months and allows a simple interface for Text Groove Users to send mass messages out. 

How to Set Up a Text Club:

Your station decides on an opt-in keyword and the maximum number of texts to send out monthly (we typically recommend around 12, but depending on what the club is for, this could be more). You'll also need a designated website/contact email for 'HELP' replies - this could even just be your email address or any sort of promotions/info email.
If you'd like to set up a Text Club(s), please send an email to support@textgroove.com with the subject line '[Your Station Call Letters] Text Club Activation' and include the following information: 
  1. Name of your Text Club (IE, "CALLs Text Club" or "News Alerts")
  2. Your chosen opt-in keyword
  3. Station Website / Brand URL (for HELP messages)
  4. Contact email for the Text Club (for HELP messages)
  5. Maximum monthly messages for the campaign
Typically we can have the club up and running within 1-2 business days.

Building your Text Club:

Encourage your listeners to text a keyword to your station's number. This action triggers an automated Double Opt-In response, asking for their confirmation to subscribe by replying 'YES' and informing them about the maximum monthly messages.
We recommend including a call to action in your Auto Replies and Keyword Auto Responders.  Turn your Auto Reply from "Thanks for texting" to "Thanks for texting. Reply JOIN to subscribe to our Text Club for updates".

Compliance and Ongoing Communication: 

Once listeners opt in, they can receive messages as part of your campaign. Our system ensures ongoing consent in compliance with legal requirements.

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