Maintain a CTIA-Compliant Privacy Policy

IMPORTANT NOTE

Please note: the FCC, CTIA, and the mobile network operators require SMS opt-ins, as well as data collected from SMS programs, be kept internal and not shared externally for promotional and marketing purposes. As part of the campaign review procedure, your websites and privacy policies will be reviewed by the campaign vetting agencies and the carriers.

If you already have a privacy policy, your privacy policy must comply with Section 5.2.1 of the CTIA’s Messaging Principles and Best Practices and specify that information obtained by SMS origination will not be shared with any third party for marketing or promotional purposes. If you do not have a privacy policy, you must publish one. We have provided the below information to assist. If you have questions regarding privacy policy, please reach out to our support team.

I already have a clearly published Privacy Policy on my website:

Insert Consent & Opt-Out Instructions

Your privacy policy must clearly specify that information obtained by SMS origination will not be shared with any third party for marketing or promotional purposes, and include opt-out instructions. It’s best to insert this verbiage below any details about sharing information with third parties or affiliates. When in doubt, insert this at the bottom of your privacy policy.

Recommended Verbiage: Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties or affiliates, both internal and external. For more information about our SMS campaigns, you can text HELP. If you wish to be removed from receiving future communications, you can opt out by texting STOP. Message frequency varies. Message and data rates may apply.

I do not currently have a Privacy Policy on my website:

Start with Our Boilerplate

If you don't have an existing privacy policy, you can use the boilerplate we have written below. Make sure you swap out the yellow highlighted sections with relevant information as it pertains to your business, and make any other edits that you may deem necessary, while still ensuring you are compliant with carrier rules.

Once you have a Privacy Policy written, publish this privacy policy on your corporate website. If you do not have a corporate website, publish this privacy policy on the station website(s). Make sure you link to the privacy policy in the footer of your station websites. The link should be a clearly visible link labeled SMS Privacy Policy.

SMS PRIVACY POLICY Most Recent Update: [insert date] This Privacy Policy explains how [insert legal business name] collects, uses and discloses personal information of its subscribers, prospective subscribers, or former subscribers to its SMS programs. We have adopted the following policies and procedures to safeguard the personal information about you in our possession. Our Privacy Policy for Consumers That Opt-in to SMS Messages Through the use of our SMS programs, we may collect personally identifiable information such as mobile numbers, names, locations, and any other personal information you may choose to provide to us. Personally identifiable information may be used internally by [insert legal business name] for the sole purpose of executing our SMS programs and will not be shared with any third party affiliates, both internal and external, for marketing or promotional purposes. Our treatment of all personally identifiable information is consistent with this privacy policy. We do not sell or rent customer information obtained through SMS origination. Our policy is to require all employees and companies providing services on our behalf to keep customer information confidential. Our SMS privacy policy applies to potential subscribers as well as current and former subscribers. You will only receive messages applicable to the campaign that you have opted-in for unless you have provided us with express consent to receive additional forms of communication from [insert legal business name]. For more information about our SMS campaigns, you can text HELP. If you wish to be removed from receiving future communications, you can opt out by texting STOP. Message frequency varies. Message and data rates may apply. Changes to This Privacy Policy Any changes we may make to our Privacy Policy will be posted on this page and/or communicated to you in other ways if required by law. Please check back frequently to see any updates or changes to our Privacy Policy. If you do not agree or consent to these updates or changes, do not continue to use the Platform.

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For further assistance or inquiries, please don't hesitate to contact our support team at support@textgroove.com. We are here to help ensure you are operating in compliance with carrier rules and regulations.

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